No Products in the Cart
“What does it mean to be conscious?” is a question that has lived in Bionda’s heart ever since her origins. Growing up by the seaside, the founder and designer, Melina, always grounded her aesthetic perception on environmental values. While she wants to wander through the gardens of her imagination, she wants to do so in an open, genuine and sustainable manner. This is why her first collection was all about tracing the contours of her inner voice, from the outline of her silhouette to the very hands that were going to bind it.
The cumulative effect of all her influences lead her to travel from coast to coast, all the way to the Atlantic Ocean, going back and forth with the rush of the waves. When she found herself in South America, where life was spent in a pair of shorts, flip-flops, and bikinis, she discovered a culture that was different to the one she knew. It seemed as though every woman—be it the laid-back chick, the go-getting career woman, the classic lady—was grooving with distinctive textiles and designs that seemed to be tailored to her unique body. Mesmerised by all the variations of shapes, she was determined to bring this sense of diversity back to her side of the ocean, which is what ultimately enticed her to launch her first collection of luxury swim and resort wear.
When the first quarantine started in 2020, locked in a little courtyard at the heart of Palma de Mallorca, Spain, Melina muses on the endless accents and designs her travels left her with. Likewise, she pondered on ways of connecting Bionda with her newfound notions of what it means to be a woman of her time—free, diverse, timeless, and always connected to her roots. This sense of connection, she thought, would be a first step toward a more conscious approach to fashion. And so Bionda’s core vision began taking shape.
Her first designs draw a precise silhouette, depicting a sophisticated and timeless style reminiscent of the 80s and 90s iconic French Riviera beach scene, with hints of the Carioca spirit that she picked up along her travels. Just as she travelled through different coasts to seek for inspiration, she navigated her way through the different options to bring the pieces to fruition. Since she’s based in Spain, she thought she would start in places close to home, but the places she ended up in happened to be too big and communication too impersonal for all that Bionda envisions.
Her swimwear collection eventually began to flourish in a small family owned factory based in the Brazilian town Porto Alegre. After that she also began working with a friend of her’s little atelier in the Colombian lands of Santa Marta to create other garments (*). This was where the idea of creating handmade pieces by working with artisans, and overall independent sourcing began to take effect. Later on, she continued sourcing and producing in a similar fashion, such as with her earring collection, made from handmade and hand-painted African Kazuri beads. The whole idea behind this is to keep in touch with our roots—be it in terms of the environment or even culture. Mass production kills craftsmanship, as well as tradition in culture, and only nurtures the trends and consumer culture which is destroying our environment. Working alongside conscious businesses these past few months has certainly contributed a great deal to Bionda’s sense of consciousness, her understanding of the power of her choices in paving the way for a more sustainable business model.
So… “What does it mean to be conscious?” Here are 5 points which summarise what Bionda has learnt along her journey so far; these could also be understood as the main pillars of her vision in terms of a new sustainable fashion system: