Our Mission
At Bionda, we care deeply for our community and our environment.
As a brand, Bionda is rooted in nature, founded along Mallorca’s pristine coastline and named after our founder, Melina Bernardini. It also embodies the need to go beyond and explore the unknown.
We are forever pushing the boundaries of what is possible to create elegant pieces that are as sustainable as they are beautiful.
Our approach is to design and create consciously while continually driving progress towards sustainability, inclusivity, and transparency.
As we advance down the path to sustainability, we recognize there is always more to learn, new ways to adapt, and infinite possibilities for evolution.
We celebrate how far we have come and recognize how far we have to go. We know real change takes time.
We see the path towards sustainability as a transparent and honest conversation with our retailers, suppliers, and, most importantly, you.
Materials
Packaging
We use biodegradable and compostable packaging throughout our supply chain. Our bags are made using plant-based materials such as wheat and cornstarch, replacing harmful synthetic materials like petroleum. These eco-friendly garment bags break down easily and can be discarded in your compost bin.
Deadstock Materials
The current collection, SS22, is made up of deadstock materials from our suppliers in Brazil and Spain.
Deadstock materials consist of excess fabric from textile mills
and garment factories, and It can exist for various reasons. Perhaps they ordered too much and decided to produce less, or they accidentally dyed it the wrong color.
For us, using leftover materials means that we don’t have to produce more textiles for that specific collection. We realize a lot of energy is used for new productions. Deadstock fabric can save this and prevent those materials from ending up in landfills.
Regenerated Nylon fiber
Our printed swimwear styles are made from 100% regenerated nylon fiber made from post-consumer nylon waste such as fishing nets and plastic waste from oceans. Regular nylon is made from non-renewable petroleum oil which is a significant contributor to global warming. By using regenerated nylon instead of new nylon, we are diverting goods from landfills and giving them a new life. This method reduces the environmental impact of nylon by up to 90% compared with material made from oil. Our swing tags are made from seed, and our swimwear hygiene liners are made from FSC certified wood-based bioplastic, making them compostable and biodegradable.
Design
We believe good design is innovative, durable, honest, and sustainable. It is thoughtfully considered, never wavers from core values, and always stays true to the original vision. Every Bionda piece is designed at our design studio in Mallorca by the creative director and founder, Melina Bernardini. Our founding design principles remain true today - we aim to instill a sense of freedom and timelessness in everything we produce.
Quality
Our garments are created with quality and durability at the front of mind - each piece is made to last. We source the finest fabrics and use specific production techniques that extend the life of each item. Our fabrics, in-house prints, and handmade finishes celebrate originality, craftsmanship, and quality.
Our Story
An enduring love affair with the ocean gave Bionda its authenticity and purpose. All pieces are designed by founder Melina Bernardini in Mallorca, Spain.
Each design starts its life as a bespoke hand-drawn sketch, allowing each individual garment to be the purest expression of the Bionda’s distinct handwriting.
Looking to the past for inspiration, and to the future for innovation in sustainability, Bionda is committed to consciously creating beautiful pieces that instill timelessness, elegance, and comfort.
All Bionda materials are carefully chosen with clear intention and care. For swimwear, 100% of our fabrics are made from recycled textiles or deadstock materials.This has been Bionda’s standard since its inception in early 2020. With its unique designs and conscious, transparent efforts, Bionda has been featured in revered publications such as Vogue, Marie Claire, Tatler, and InStyle.